https://www.antlerfarms.com WHY IS PROTEIN IMPORTANT FOR THE HUMAN BODY? The importance of protein in human nutrition has been known for a very long time. Protein comprises about 12-15% of our body’s mass. Protein molecules make up much of the fabric in our bodies, including bone, muscle, cartilage, ligaments, skin and blood. They are present in every living cell, and required for almost every cellular function our bodies perform. Thus, proteins are one of the most important nutrients required by your body. Protein is a “macronutrient,” meaning that the body needs relatively large amounts of it to function properly. When we eat protein, our bodies digest protein by breaking it into simpler amino acid components and then reassemble them into our body, a process called protein synthesis. Athletes, in particular, need more protein because the body uses it to build, maintain and repair muscle fibers that are broken down during exercise. Purchase Antler Farms® grass fed whey protein isolate here: http://shop.antlerfarms.com/New-Zealand-Grass-Fed-Whey-Protein-Isolate-p/afwpi001.htm HOW MUCH PROTEIN DO I NEED? The Recommended Dietary Allowance (RDA) for protein for the average adult is 0.36 grams per pound of body weight per day. However, this is based upon the minimum protein intake required to avoid progressive loss of lean body mass for an average person. In other words, it is the amount of protein needed to avoid a protein deficiency for a sedentary individual. For active individuals, many factors need to be considered to determine the optimal amount of protein one should consume, including: protein quality, energy intake, carbohydrate intake, mode and intensity of exercise, and the timing of the protein intake. The Journal of the International Society of Sports Nutrition makes the following recommendations for daily protein intake: Endurance athletes: 0.45 to 0.73 grams of protein per pound of body weight per day. For example, a 175 pound marathon runner should consume between 79 to 128 grams of protein per day. Intermittent sports athletes: 0.64 to 0.77 grams of protein per pound of body weight per day. For example, a 175 pound basketball player should consume between 112 to 135 grams of protein per day. Strength athletes: 0.64 to 0.91 grams of protein per pound of body weight per day. For example, a 175 pound weightlifter should consume between 112 to 159 grams of protein per day. ABOUT ANTLER FARMS Antler Farms® is a New Zealand based producer of high quality, natural dietary supplements for sports, health and fitness. Though we are headquartered in the Canterbury region of beautiful New Zealand, we specialize in bringing our products to the North American market through our distribution center in the USA. Antler Farms® deer antler velvet is a unique superfood, containing 40 key compounds and 400 active ingredients, including the powerful protein IGF-1. At Antler Farms®, we believe that what you put into your body matters, that factory farmed food products have no place in our diet, and that small companies should strive to make the best products instead of the biggest profits. We thank you for your support. Subscribe to our Youtube Channel: http://www.youtube.com/subscription_center?add_user=AntlerFarms Visit Antler Farms https://www.antlerfarms.com Facebook: https://www.facebook.com/AntlerFarms Instagram: http://instagram.com/antlerfarms Youtube Channel: https://www.youtube.com/user/AntlerFarms